Marketing Stuff

I have a friend who needs to figure out how to market himself in a unique way. He's decided to watch the competition to see what they do as well as other people in different fields. This is probably THE best way to see what's out there and how to make yourself stand out. He saw an ad that he really liked from an Oakland motorcycle accident lawyer and a few other people and kind of has an idea what he wants to do but has to figure out how to do it as cheaply as possible without making it look cheesy.

This is along the lines of what I'm considering when I'm able to get myself up and running. Well, I think that anyone would be in the same boat when advertising huh? I am fortunate in that I work with someone who does something like what I want to do so I can see what works and what doesn't. I think that there's no better way to learn than from experience...at someone else's expense. ;o)